MEET THE CEO
Esther “Estherina” Darroux is the Founder and CEO of Maison De Finesse, born and raised in Winnipeg, Manitoba, Canada.
A lifelong beauty enthusiast, Estherina has always envisioned building a brand at the intersection of beauty and fashion. Her long-term goal is to create a one-stop beauty destination for women preparing for a night out, a special occasion, or a milestone moment.
From flawlessly styled hair and expertly finessed brows to statement outfits, polished nails, and luxurious lashes, Estherina’s vision is to ensure every woman feels fully taken care of—confident, radiant, and ready for any occasion.
She is steadily turning her vision into reality and is excited to welcome you along on her journey as Maison De Finesse continues to grow.
She is currently an independent and experienced Corporate Travel Manager, working in partnership with a reputable corporate travel agency, with a proven track record in the retail, leisure/corporate travel, and tourism industry.
With over twelve years of industry experience, her passion lies in exploring the world and turning her clients’ travel dreams into reality—an approach that has fueled her continued success and excellence in the field.
Estherina made the move from Winnipeg to Toronto, recognizing that a larger city would offer greater opportunities to pursue her vision of building an empire. Surrounded by the energy and possibility Toronto provides, she felt it was the right moment to transform her dreams into reality and bring her vision of owning a beauty business to life.
Earlier in her journey, Estherina experienced challenges with brow growth after shaving them at a young age—resulting in lengthy makeup routines spent striving for perfectly shaped brows. Discovering Ombré brows proved to be a turning point. The time saved and confidence gained became truly life-changing.
This personal transformation inspired Estherina to help other women facing similar challenges feel just as confident, empowered, and beautiful as she does today.
Estherina is a three-time Certified Ombré Powder Technician and Brow Stylist with extensive professional training. Known for her patience, meticulous attention to detail, and ability to navigate even the most intricate cases, she is dedicated to positioning herself among the best in the permanent makeup industry.
Beyond her permanent makeup expertise, one of Estherina’s essential beauty staples is high-quality, natural-looking mink lashes. After growing dissatisfied with unrealistic department-store options, she set out to create something better—lashes that are soft, wispy, natural, and effortlessly elegant, without compromising affordability.
Through careful research and rigorous testing, she curated nine distinctive, premium lash styles she stands by wholeheartedly. Designed to suit every mood and moment, Estherina is thrilled to share these exquisite lash styles with women around the world.
